📣 Upholding Ethics in Addiction Treatment Marketing - Introducing the EMCAT Code of Ethics

The Ethical Marketing in the Care and Treatment (EMCAT) group has launched a groundbreaking Code of Ethics—raising the bar for integrity, transparency, and accountability across the addiction treatment sector.

✅ Built on UK legal frameworks (CAP Code, Consumer Protection Law, GDPR) 🌍 Adapted from the NAATP (USA) with international best practice 🤝 Designed to protect patients and promote ethical collaboration

🔗 What the Code Covers:

💰 No Patient Brokering No payments, gifts or incentives for referrals—ever.

📢 Transparent Marketing Only No misleading ads, false claims, or hidden affiliations. Providers must clearly brand and explain their services.

💬 Ethical Sales Practices No exploitation of vulnerable individuals. Assessments must be clinical, not commercial.

🔐 GDPR-Aligned Data Practices Informed consent. Transparent use. Secure storage. No incentivised testimonials.

🧭 Why It Matters Ethical marketing is more than compliance—it’s about trust, safety, and dignity for those seeking help. The EMCAT Code sets the standard our sector needs.

👉 Be part of the change.

📎 Learn more:

www.emcat.org #EMCAT #EthicalMarketing #AddictionTreatment #HealthSectorStandards #GDPR #TransparencyMatters #TrustAndCare